Salesforce has entered into a definitive agreement to acquire Contentful, aiming to pair the composable content platform with its Data 360 and Agentforce offerings to power personalized, AI-assembled experiences at scale across every channel. Today, many enterprises still depend on static, channel-specific content. With Contentful, Salesforce intends to help these organizations shift to dynamic content orchestration — building 1:1 experiences at scale based on context, channel, language, and business rules. To achieve this, enterprises require a unified content layer that spans all channels (email, web, mobile) and supports any use case (marketing, commerce, sales), removing the fragmentation that slows time-to-market and weakens brand consistency. Contentful’s API-first design and strong domain expertise will supply that content layer for Agentforce. Embedded natively in the platform, Salesforce plans to expose Contentful’s structured content architecture directly within Agentforce, so agents can query, assemble, and deliver content dynamically without manual publishing steps. Jujhar Singh, president of C360 Applications & Industries at Salesforce, described in a statement how Contentful fills a critical gap in Salesforce’s strategy. “Every meaningful customer interaction depends on three things working together: the right data, the right AI-driven content, and a modern, effortless experience,” Singh said. “With Contentful, we complete that picture by adding a native, headless, composable content layer that lets Agentforce dynamically assemble and deliver personalized experiences across every channel, at the speed and scale the AI era demands.” The deal is expected to close in the third quarter of Salesforce’s 2027 fiscal year. Following the…