Google has been quietly enhancing Search Console and Analytics with AI. No big announcements—just smarter data filtering. These AI upgrades live inside tools you already use, like Search Console and Google Analytics, and they reshape how data is surfaced, filtered, and interpreted. They’re not...
This week’s PPC Pulse rounds up initial information on ChatGPT’s premium ad CPMs and highlights the main insights from the debut Ads Decoded episode focused on Google Analytics. The article PPC Pulse: ChatGPT Ads CPMs, Ads Decoded Talks Analytics was originally published on Search Engine...
This week’s SEO Pulse dives into possible AI search opt-out options, expanded integration of AI Overviews, and how different model choices impact content production workflows. The article SEO Pulse: Google Explores AI Opt-Outs, Gemini 3 Powers AIOs was originally published on Search Engine...
Choosing an email marketing automation platform is about much more than picking a place to send campaigns. The right solution becomes the core of your lifecycle marketing — enabling personalized journeys and driving revenue growth. Email marketing automation tools let companies deliver targeted,...
The sportsbook is likewise encouraging users to use its app to place wagers either alongside or against the celebrity on which team will win the big game.
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Unilever and its agency Mythology tapped into the Netflix sensation’s masquerade ball aesthetic to reinvigorate their long-standing campaign focused on self-confidence.
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Economies are moving beyond the plateau of online expansion and into a new phase driven by AI, renewable energy and biotechnology. As trust in these emerging technologies increases, investment is expected to rise. Source
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Building on its marketing initiative ‘Project Turing’, Lloyds now aims to expand the use of AI throughout the entire organisation. Source
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