The new “Bean Appetit” initiative is designed to present the brand anew to consumers following its 2023 acquisition by confectioner Ferrara.
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The shop has overseen over $600 million in creator campaigns and is recognized for its strengths in both creative strategy and performance measurement.
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LinkedIn research indicates that most B2B CMOs feel they must reconsider the way they connect and interact with their customers. Source
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Marketing Week’s weekly summary of technology news affecting the marketing industry: covering everything from AI and martech to regulation and public sentiment. Source
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Marketing teams are facing increasing pressure to demonstrate that AI delivers tangible business outcomes—driving revenue, advancing mission goals, and cutting costs. The initial wave of AI adoption focused on pilots, productivity boosts, and experimenting with new tools. That stage helped...