Hi-Chew’s lifestyle marketing strategy helps it savor US growth
The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with coveted Gen Zers. Continue reading →Seven trends that will impact media and marcoms in 2026
From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over the coming year. Source Continue reading →CMO of Birds Eye owner to step down after 30 years
Nomad Foods CMO Steve Challouma first began working on Birds Eye as a graduate trainee at Unilever three decades ago. Source Continue reading →Google exec says AI search optimization is ‘the same’ as SEO
Google’s Nick Fox, the SVP of Knowledge and Information at Google, said in a recent podcast that doing optimization for AI search is “the same” as doing optimization and SEO for traditional search. He added, you want to build great sites, with great content, for your users. More details. This...5 marketing lessons hiding inside Disney’s merchandising engine
It was mid-September, and I was standing in line for a kids’ train ride when a guy’s shirt caught my eye. It was royal blue, covered with Star Wars starfighters — X-wings, B-wings, A-wings. The whole alphabet soup. Ten years ago, I would have bought that shirt on sight. This time, I realized I...
Become a Social Media Creator in 2026: Your 9-Step Plan
There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat.For one...
How to Share Instagram Feed Posts to Stories: 3 Simple Steps
Here’s a question: How can you boost the performance of your Instagram posts and reels in one minute or less? The answer lies in your Instagram Stories.I do this for every post I share on Instagram, and it never fails to help my content gain traction. That’s because reposting my...