Not long ago, broad match was touted as the future of paid search. Now, that spotlight has shifted to AI Max. In recent months, I’ve repeatedly heard advice to turn on AI Max for brand campaigns, even when those campaigns are already delivering exactly as planned. The issue is that many...
On large websites, server log files often surface technical SEO issues long before you see any drop in rankings. They reveal how search engines actually crawl your site, where crawl budget is being wasted, how fast your servers respond, and whether key pages stay reachable. Unlike Google Search...
The former Gallery Media Group executive plans to expand lifestyle verticals, events, and creator-led journalism at the digital news brand.
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Submissions are now open for the 2026 ADWEEK Experiential Awards. Now in its 8th year, the Experiential Awards honor the bold ideas driving the future of experiential marketing. From immersive
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Google added a new help document to its search developer documentation named Google Search’s guidance on using third-party SEO tools, services, and advice and updated the older Do you need an SEO? document on Friday. Google primarily added in topics around generative AI optimization and...
Here’s something worth sitting with for a moment. Your competitors are running ads on ChatGPT. You can’t see them. You don’t know which prompts they’re bidding on, what creative they’re running, or how their presence compares to yours. And unlike Google Ads (where...
The Trade Desk’s chief revenue officer Anders Mortensen is exiting the company after just seven months in the role, ADWEEK has learned.
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