14 Priorities Executives And SEOs Must Focus On In 2026 via @sejournal, @DuaneForrester
The upcoming era of search will be led by companies that use AI systems as decision-making engines and reshape their content to optimize for discoverability, accuracy, and user confidence. The post 14 Things Executives And SEOs Need To Focus On In 2026 appeared first on Search Engine Journal....
Google expands global rollout of Preferred Sources and unveils Spotlighting subscriptions
Google is expanding Preferred Sources worldwide, following its initial launch in the U.S. and India last August. At the same time, Google introduced Spotlighting subscriptions, a capability that surfaces links from your news subscriptions in Gemini and will soon appear in Google Search via AI...
Instagram’s new ‘Your Algorithm’ feature may enhance brand discovery
Instagram has rolled out Your Algorithm in the U.S., a new feature that lets users view – and actively adjust – the topics that influence their Reels recommendations. Why we care. This has the potential to change how audiences find content. As people highlight interest in particular niches,...
Google introduces natural language Developer Assistant for the Google Ads API
Google is rolling out the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that enables developers to work with the Ads API using natural language — converting plain-English prompts into explanations, code samples, and even live API requests. How it works. The assistant runs...
LinkedIn rolls out Reserved Ads, enhanced ad personalization, and new AI-powered tools
LinkedIn is introducing new advertising capabilities designed to increase brand visibility, tailor messaging, and accelerate creative production so you can connect with potential buyers earlier in their journey. What’s new. LinkedIn has unveiled the following additions: Reserved Ads secure...
Shopify unveils Product Network to merge products from multiple merchants
Shopify is pushing deeper into advertising with the Shopify Product Network, a new system that showcases products from participating merchants – even when the store a shopper is browsing doesn’t actually sell the item they’re looking at. The pitch. If someone searches for “organic cleaning...
Semify acquires Dragon Metrics to bolster global SEO capabilities and AI-driven reporting
Semify has purchased Dragon Metrics, a Hong Kong–headquartered SEO, AI, and PPC reporting platform recognized for its global footprint. The acquisition strengthens Semify’s reporting capabilities and AI optimization tools as search increasingly moves in an AI-first direction. Why we care. For...
Brand protection in PPC: Ways to safeguard your brand and reduce risks by Bluepear
Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global digital ad spend in 2023. If your branded CPCs keep rising or competitors keep...
How to leverage LLMs to make your content more human and expand your research at scale
One of the major things we talk about with large language models (LLMs) is content creation at scale, and it’s easy for that to become a crutch. We’re all time poor and looking for ways to make our lives easier – so what if you could use tools like Claude and ChatGPT to frame your...