Marble joins the competition to apply AI to tax work, backed by $9 million in funding and a free research tool
Marble, a startup building artificial intelligence agents for tax professionals, has raised $9 million in seed funding as the accounting industry grapples with a deepening labor shortage and mounting regulatory complexity. The round, led by Susa Ventures with participation from MXV Capital and...
Why AI content strategies should prioritize tasks over transactions
AI chat assistants are being used very differently than many marketers assume. Rather than serving mainly as shopping companions or direct search substitutes, they are primarily tools for cognitive work — writing, planning, analysis and learning — according to a study from AI SEO agency Dejan....
How to accelerate AI adoption and convert hype into real outcomes
Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible transformation, invisible results. Leaders feel the shift in their daily work, yet productivity numbers...
IAB Tech Lab unveils new CTV ad formats and refreshes its programmatic guidelines
The IAB Tech Lab has launched a new CTV Ad Portfolio along with a significant revision to its Guide to Programmatic CTV, seeking to inject clarity and consistency into a rapidly expanding — but frequently fragmented — segment of digital advertising. The portfolio defines six primary connected TV...
GA4’s Advertising Snapshot reveals why last-click attribution no longer aligns with AI-driven customer journeys
Many teams still judge channel performance based on last-click results. That once made sense in a simpler search world where users moved quickly from query to website to conversion. But that model no longer reflects today’s behavior, and GA4 makes that gap more visible as AI-led search,...New Tools Marketers Are Adopting
New Tools Marketers Are Adopting New Tools Marketers Are Adopting Martech is moving faster than most teams can evaluate RFPs. The stack you locked in two years ago already feels dated, and your stakeholders still expect cleaner reporting, faster content, and smarter targeting. The good news: a...
How to Earn Money on TikTok: 10 Ways to Profit in 2026 (Even Without a Big Following)
You probably won't have to scroll TikTok for more than a few minutes before stumbling upon a video about how someone has just quit their day job to become a full-time creator. (Not just my algorithm, is it?) It makes for great content, of course, but there really are loads of ways to earn...
How to Build Your Social Media Presence in 2026: A Data-Driven Strategy
Social media shifts every year — with new features, algorithm changes, and more competition for attention. And a lot of it is beyond your control not what the algorithm prioritizes, nor what goes viral, nor how people respond to your content. However, you’re in luck: even with so...