From The Web on June 8, 2026
Why the time is now for experiential marketing — and how to get it right
Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains. Continue reading →From The Web on June 8, 2026
Former Saga customer chief joins British Red Cross
Stuart Beamish will oversee the British Red Cross’s fundraising and marketing activity, having previously held senior roles at Saga, Barclaycard and British Airways. Source Continue reading →From The Web on June 8, 2026
GEO, creator content, brand values: 5 interesting stats to start your week
We arm you with all the stats you need to tackle the week ahead. Source Continue reading →From The Web on June 8, 2026
How AI is turning lead scoring into a decision engine
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Beyond content generation, how can AI be integrated into the lead scoring workflow to move beyond static demographic rules and toward intent-based predictive...From The Web on June 8, 2026
Stop treating search and video as separate teams
The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being ready to capture it. A recent World Cup campaign from Fox Sports shows exactly how...From The Web on June 8, 2026