Why Royal London is shifting its positioning to convert ‘record brand love’ into real action
Emphasising more strongly that it is owned by its customers, financial mutual Royal London is seeking to refresh and develop its brand, while still retaining its much-loved brand elements. Source Continue reading →
Visual Strategy Equals Sales Strategy
Visual communication has become one of the main ways buyers assess credibility, grasp value, compare alternatives, and decide whether a brand is worth their time. In a marketplace overflowing with promises, strong visual assets make value feel concrete. They lower uncertainty. They demonstrate how a product functions, how a service delivers, how a brand shows up in the real...
The most popular iPad has dropped back to its all-time low price just in time for Prime Day
The 128GB Wi‑Fi-only version has dropped in price from $349 to $299. Continue reading →