Why martech can’t afford to overlook quality management
As martech practitioners straddle the line between marketing and IT they take on work that touches both worlds. Quality management — including quality assurance (QA) and user acceptance testing (UAT) — is one of those disciplines where practitioners provide significant value no matter where they sit on the org chart. Martech is a team sport that depends on close...
Marketers are flooded with data yet left hungry for real insight
Source: The 2026 Marketing Intelligence Report Marketers have more data than ever and an expanding suite of tools to work with — yet many are still flying blind. According to “The 2026 Marketing Intelligence Report” (registration required) from marketing intelligence platform Funnel and Ravn Research, 72% of in-house marketers and 55% of agency marketers say...
Popcorn To Go: Our New Mobile Design Framework for iOS and Android
Delivering consistent mobile experiences is hard. Between iOS and Android's distinct design languages, different versions of native components, and Buffer's own design language, mobile apps can sometimes feel fragmented. Designers and developers end up speaking different languages, duplicating work, and shipping experiences that feel inconsistent across platforms....