Sociable: Google taps Walmart Connect to boost YouTube ad performance insights
Brands can now connect with Walmart’s U.S. shoppers via YouTube campaigns and measure how those ads influence their sales performance. Continue reading →Geico Gecko takes on a new role as an AI-created podcast guest
The mascot’s guest spot on “Fudd Around and Find Out” is one element of the insurer’s broader effort to move beyond traditional, one-directional advertising. Continue reading →70% of marketers say their grasp of effectiveness is fragmented and disconnected
New research reveals that just slightly more than one in four marketers rely on a ‘shared language’ to discuss the effectiveness agenda with the broader business. Source Continue reading →Responsible media isn’t the easy route – it’s crucial for driving real effectiveness.
The phrase ‘responsible media’ is rooted not in ideology but in straightforward effectiveness, yet it is still frequently treated as a desirable extra rather than a core business necessity. Source Continue reading →
Consumers are prepared for AI, but many brands still aren’t ready
For years, marketers have wondered whether consumers were truly ready to purchase with the help of AI. New data from Invoca indicates that this debate is largely settled. The more pressing concern now is whether brands are prepared to meet the expectations that AI-driven experiences have created. Invoca’s “B2C Buyers Experience Report” shows that consumers are...