blog

Havas Wagers on a Record Label to Redefine How Brands Partner with Music

Havas is making its move into the music industry with the debut of VOLYUM, a record label designed to link up-and-coming artists with brands, with Virgin Music Group signed on as its distribution partner Continue reading →

After Conducting Over 100 Interviews, Mojo Supermarket Has Finally Chosen Its Head of Strategy

After a nine-month search, independent agency Mojo Supermarket has hired Droga5’s Brad Filice as its new head of strategy Continue reading →

From Kitchen Staples to Game Day: How Kraft Heinz Keeps Its Iconic Brands at the Heart of Culture

Kraft Heinz North America CMO Todd Kaplan discusses NFL tailgating, TikTok content, and how algorithms are shaping the future of discovery. Continue reading →

ANA’s Bob Liodice on Media Transparency, AI, and Where Marketing Is Headed

The CEO also offers his perspective on nurturing the next generation of talent and the key priorities marketing leaders should focus on as the industry keeps transforming. Continue reading →

‘Minecraft’ broadens its creator marketing push with a new affiliate program

The Microsoft-owned title is tapping into the fast-rising creator economy to further promote its in-game marketplace. Continue reading →

Reeses applauds Snickers for ramping up its peanut butter focus

In a playful jab at Reese’s, a new spot features a focus group made up entirely of people named Reese, who evaluate the taste and texture of Snickers Peanut Butter. Continue reading →