Shopify unveils Product Network to merge products from multiple merchants
Shopify is pushing deeper into advertising with the Shopify Product Network, a new system that showcases products from participating merchants – even when the store a shopper is browsing doesn’t actually sell the item they’re looking at. The pitch. If someone searches for “organic cleaning supplies” on a Shopify store that doesn’t offer them, the Product Network can surface...
Semify acquires Dragon Metrics to bolster global SEO capabilities and AI-driven reporting
Semify has purchased Dragon Metrics, a Hong Kong–headquartered SEO, AI, and PPC reporting platform recognized for its global footprint. The acquisition strengthens Semify’s reporting capabilities and AI optimization tools as search increasingly moves in an AI-first direction. Why we care. For Dragon Metrics customers, operations should remain unchanged, with the added...
Brand protection in PPC: Ways to safeguard your brand and reduce risks by Bluepear
Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global digital ad spend in 2023. If your branded CPCs keep rising or competitors keep appearing above you in searches for your own name, this PPC brand protection guide can...
How to leverage LLMs to make your content more human and expand your research at scale
One of the major things we talk about with large language models (LLMs) is content creation at scale, and it’s easy for that to become a crutch. We’re all time poor and looking for ways to make our lives easier – so what if you could use tools like Claude and ChatGPT to frame your processes in a way that humanizes your website work and eases your day, rather than...
A dark landing page beat our A/B test – here’s why the usual best practices missed it
I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. Light themes are standard for B2B lead generation pages because they offer better readability, cleaner visual hierarchy, and align with accessibility standards. Unbounce’s analysis of 41,000 landing pages establishes...