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American Eagle shifts marketing focus toward performance as sales decline

The retailer said it plans to boost spending in areas such as digital channels and influencer partnerships as it works to increase conversions heading into the crucial back-to-school season. Continue reading →

Prepared

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The Psychological Side of the Home Run in 1921

The game had ended. Babe, who had delivered one of his trademark long drives that afternoon, was worn out and ready to head home. “Not tonight, Babe,” I told him. “Tonight you’re coming to college with me. You’re going to take scientific tests that will uncover your secret.” “Who’s asking for it?” Babe said. “I am,” I answered, “and so are several hundred thousand fans. We...

Consumer confidence hits fresh low as cost of living becomes a ‘top-tier’ concern

A continued increase in long-term inflation expectations would probably make it more likely that the Federal Reserve will hike interest rates. Continue reading →