Latin America’s World Cup Ads Have a Hidden Advantage U.S. Brands Overlook
Many brands across Latin America rely on inventive strategies that are deeply rooted in regional culture—approaches that could come as a surprise to many U.S. marketers. Continue reading →Why the World Cup Is Introducing In-Game Ads for the First Time
The expanded ad inventory, combined with surging ticket prices, offers an early glimpse of how escalating rights fees are transforming the live sports landscape. Continue reading →Walmart Takes On Amazon With Fresh Google Partnership
Advertisers can now reach Walmart shoppers on YouTube and track when those ads result in purchases, thanks to a new partnership between Walmart Connect and Google, executives told ADWEEK. It’s Continue reading →These 18 Campaigns Are Vying for the Highly Coveted Cannes Titanium Lion
Cannes Lions has announced the 2026 shortlist for the Dan Wieden Titanium Lions, regarded as one of the advertising industry’s most prestigious honors. Continue reading →How Crocs Turned a Running Joke Into a Strategic Edge
Reilly’s career has taken him through Stanley, HeyDude, and Crocs—and he’s never backed down. Along the way, he’s helped create one of the most culturally resonant brands of the past decade. Continue reading →DNA&STONE Targets Sex Trafficking in the Lead-Up to the World Cup
With sex trafficking projected to surge during the tournament, DNA&Stone is spotlighting the problem through powerful real-life testimonials. Continue reading →Amazon Exec Shares What the New Alexa Offers That Rufus Didn’t
Alexa for Shopping is introducing fresh advertising possibilities. Continue reading →Audio First: How Tonies Is Winning the Fight for Kids’ Attention
Chief experience officer Ginny McCormick examines the ways audio-first technology is transforming storytelling and children’s playtime. Continue reading →