More than 50% of consumers are now at ease having all of their brand interactions mediated by AI, according to research conducted by Gale.
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The retailer plans to offer Walmart+ members early access to deals and is launching a marketing campaign featuring a fictional boy band to generate excitement around the sale.
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Ranger Station, the brand recognized for its unisex fragrances and candles, selected Charleston as the location for its third store by blending customer data insights with in-person market research.
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With the 2026 World Cup heading to North America, brands like Lotto, Ksubi, Nike and Adidas are leaning into football nostalgia, drawing on retro kits, archival sneakers, national team colors and fan-inspired styling.
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The real AI problem isn’t models. It’s your budget.
Buried in those headlines is the only sentence that should make every CMO and performance lead sit up:
“Over 80% of AI pilots funded from ‘cannibalising’ marketing budget.”
Not “AI radio stations at Cannes.” Not...
The real AI problem in marketing isn’t tech. It’s budget cannibalization.
Look at those headlines and a clear pattern jumps out: AI is everywhere, but the money paying for it is mostly coming from one place – your existing marketing budget.
Marketing Week reports that...
The real AI story in marketing isn’t tools. It’s cannibalized budgets.
Look past the Cannes robots and “11 best AI tools” listicles and a different pattern jumps out:
“Over 80% of AI pilots funded from ‘cannibalising’ marketing budget”
“If you can’t manage the marketing budget, you...