The former Gallery Media Group executive plans to expand lifestyle verticals, events, and creator-led journalism at the digital news brand.
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Submissions are now open for the 2026 ADWEEK Experiential Awards. Now in its 8th year, the Experiential Awards honor the bold ideas driving the future of experiential marketing. From immersive
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The DTC service looks to break through in streaming with a campaign that plays up the absurd lengths fans will go to watch the tournament.
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Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains.
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