Google unveils the Data Manager API
Google is introducing a new Data Manager API that makes it easier to connect your first-party data to Google’s AI-driven advertising products. The aim is to deliver stronger measurement, more accurate targeting, and better performance while reducing the complexity of juggling multiple systems....
New analysis reveals that 65% of AI chat interactions lack commercial intent
Most AI chats don’t involve buying intent, users typically submit brief prompts, and the majority of exchanges wrap up in just two turns. These insights come from a new study by Dan Petrovic, director of AI SEO agency Dejan, who analyzed millions of conversational turns to reveal how people...
Google confirms it rolls out smaller core updates that it does not publicly announce
Google has updated its core updates search developer documentation with a new section confirming that it rolls out smaller core updates that it does not publicly announce. Google has mentioned this in the past, but it is now clearly stated in the official documentation. What changed. Google...
GEO Rank Tracker: A guide to tracking your brand’s AI search visibility with Tor.app
With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search experiences, the way people discover brands is changing. Traditional SEO metrics alone no longer capture this full picture. Welcome to the era of generative engine optimization...
Google’s Local Pack isn’t arbitrary – it favors brands that best match its signals
Google isn’t elevating the brands that spend the most on ads or post the flashiest imagery. It’s surfacing the businesses that best match what users want in that specific moment. That’s why the traditional, one-size-fits-all local SEO checklist falls apart – it assumes every customer follows the...
Google Discover now diverging more from traditional search rankings
Google Discover is now less closely tied to Google Search rankings, according to Andy Almeida from the Google Trust and Safety team, who spoke yesterday at the Google Search Central Live event in Zurich. One of his slides, showing how existing systems assist the Google Discover team in...
How Pinterest ad formats function and the best times to use each one
Pinterest attracts users who want inspiration and solutions, not passive browsing. The platform now reaches 600 million monthly active users, many of whom arrive with clear intent to research, plan, or purchase. That makes its ad formats especially valuable for marketers who want to...