Interviewing SEOs in an AI‑driven world
The search industry is going through a shift unlike anything many of us have seen. For the first time, the supply of search professionals is outpacing the demand for their skills. Blame artificial intelligence. Blame the broader economy. Blame years of checkbox-style SEO work that has become...What co-mentions uncover about the AI recommendation gap
Over the past two years, we’ve been optimizing for AI visibility by emphasizing how we present ourselves: improving About pages, implementing clear schema and SameAs markup, organizing content more intelligently, and offering more direct, concise answers. These tactics are still crucial...From Views to Sales: TikTok’s New All-in-One Funnel Toolkit
Want to use TikTok’s built-in tools to speed up your marketing content production? Curious about how to capture more traffic and drive direct sales through TikTok search? In this article, you’ll learn how to leverage TikTok’s newest features to enhance content creation, refine your search...L’Oréal Paris helps define ‘Legally Blonde’ backstory in new streaming partnership
The brand is sponsoring the new “Legally Blonde” prequel series “Elle” and has launched a co-marketing initiative that draws inspiration from social media content. Continue reading →Sociable: Pinterest introduces Amazon Storefront integration
Qualified creators are now able to add affiliate links to their Pins, making it easier for followers to purchase products straight within the app. Continue reading →DoorDash’s new AI chatbot lets you place orders using text prompts and photos
The new chatbot, named Ask DoorDash, lets users describe what they want in their own words to search the app, rather than manually browsing through restaurants and stores to fill their cart. Continue reading →AO on leveraging trust as a ‘growth engine’
AO has recently become the first retailer in the world to surpass 1 million Trustpilot reviews, achieving an impressive 4.9/5 score. According to the brand’s customer director, this milestone is a key driver of differentiation, customer loyalty and business growth in an intensely...Life sciences leaders harnessing AI to strengthen trust and create better customer experiences
We introduce this year’s CX50 leaders from the life sciences industry and examine how top customer experience specialists are using AI to strengthen the trust, accuracy and enduring partnerships that are vital to this field. Source Continue reading →Signal orchestration uncovers which accounts are primed to purchase
When your sales team complains that marketing-sourced leads aren’t good enough, are they actually wrong? In many situations, the issue isn’t how many leads you have. It’s the quality of the signals. Marketing often routes contacts based on isolated activities instead of...