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Nominations Now Open: ADWEEK Architects of Culture

ADWEEK has introduced Architects of Culture, an award honoring senior leaders across marketing, advertising, and technology who are intentionally building workplaces where rising talent can grow, succeed, and make Continue reading →

Rivian plans to roll out its AI assistant to its electric vehicles in early 2026.

When that happens, the AI assistant will be deployed across all current EVs in its portfolio, not only the upcoming next-generation R1T truck and R1S SUV models. Continue reading →

Dollar Shave Club’s debut AI-created commercial turns the technology itself into the joke

As AI-driven creativity keeps sparking strong reactions from consumers, the grooming brand is aiming to strike a balance by leaning into exaggerated, over-the-top humor.  Continue reading →

Cohere’s Rerank 4 expands the context window to four times that of 3.5, reducing agent mistakes and improving the precision of enterprise search.

Nearly a year after introducing Rerank 3.5, Cohere has rolled out the newest version of its search model, featuring a much larger context window designed to help agents locate the information they need to complete complex tasks. In a blog post, Cohere revealed that Rerank 4 offers a 32K context...

Nous Research has unveiled Nomos 1, an open-source AI system that achieved second place on the notoriously difficult Putnam mathematics competition.

Nous Research, the San Francisco-based artificial intelligence startup, released on Tuesday an open-source mathematical reasoning system called Nomos 1 that achieved near-elite human performance on this year's William Lowell Putnam Mathematical Competition, one of the most prestigious and...

OpenAI’s GPT-5.2 has arrived: what enterprises should know

The rumors were true: OpenAI on Thursday announced the release of its new frontier large language model (LLM) family, GPT-5.2. It comes at a pivotal moment for the AI pioneer, which has faced intensifying pressure since rival Google’s Gemini 3 LLM seized the top spot on major third-party...

GPT-5.2 early impressions: a major upgrade, particularly strong for business workflows and professional tasks

OpenAI has officially launched GPT-5.2, and feedback from early testers — who received access days or even weeks before the public release — presents a mixed picture: it’s a major breakthrough for deep, autonomous reasoning and coding, but may feel like a modest, "incremental" step for...