The Model Context Protocol (MCP) is transforming how companies approach business intelligence. It defines the technical standard for a new generation of generative BI tools that let you converse with your data. At the center of this shift is the MCP server—the key layer that links AI models...
If activation feels vague or muddled at your company, you’re in good company. Rodrigo Fernandez has seen the same pattern play out in hundreds of SaaS organizations: growth teams are told to “improve activation,” but nobody truly owns what activation is, how it’s defined, or how it’s...
2025 was one of our biggest years yet. We introduced powerful new capabilities that make it easier for anyone on your team to access the data they need, uncover insights, and share insights across the business —so decisions can happen faster and with more confidence. Here are this year’s...
How can you accurately track AI search traffic? AI answer engines are quickly becoming a standard step in B2B research. Instead of browsing through ten blue links, buyers now pose a single, nuanced question to ChatGPT, Gemini, Perplexity, or Google AI Overviews — and receive one consolidated...