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Recent Posts
Stop Building Fragile AI Frankenstacks: How To Design an “Agent-Ready” Marketing System That Survives the Next Platform Shift
The real story behind all these AI headlines
Read the headlines together and a pattern jumps...
From Channels to Chaperones: How AI Agents Are Quietly Rewriting the Media Plan
The real shift isn’t AI “content” – it’s AI as the new media channel
Look past the hype...
Stop Building for Users, Start Building for Machines: The Quiet Rewrite of Performance Marketing
The pattern everyone’s dancing around
Look across those headlines and you see the same story told...
More than 80% of AI pilot projects are being financed by cutting into existing marketing budgets
Marketers are struggling to justify additional budget for AI initiatives – and as a result, they’re...
‘Answerable to no one’: Why The Guardian brought back its ‘Points of View’ ad four decades on
Forty years after launching its original ‘Points of View’ campaign, The Guardian’s marketing...
The One-Decision Landing Page
The One-Decision Landing Page
Why Choice Overload Quietly Tanks Conversion
We’ve all been there: a...
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Morning News Ratings for Week of May 25: Today Shows Demo Gains After Holiday
All three morning shows saw a drop in total viewership compared to the previous week. Continue reading →Netflix Lands Exclusive FIFA Game Deal Ahead of World Cup
Netflix teams up with FIFA on a new game launching before the 2026 World Cup. Continue reading →Walmart Moves Into Restaurant Delivery Through 1,400 Subway Locations
Executives hinted at additional in-store QSR delivery partnerships rolling out in the next few months. Continue reading →Week of May 25 Cable News Ratings: MS NOW Sees Demo Gains in Both Primetime and Total Day
Fox News experienced an increase in overall primetime viewership, while CNN posted gains in the key demo across the total...