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GA4’s Advertising Snapshot reveals why last-click attribution no longer aligns with AI-driven customer journeys

Many teams still judge channel performance based on last-click results. That once made sense in a...
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How to Build Your Social Media Presence in 2026: A Data-Driven Strategy

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15 truly original Christmas gifts under $25

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Why High-Frequency Creative Testing Wins

Why High-Frequency Creative Testing Wins Why High-Frequency Creative Testing Wins In the...

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Shopify Unveils Product Network To Seamlessly Combine Inventory From Multiple Merchants – AdExchanger

Shopify Unveils A Product Network To Seamlessly Integrate Items Across Merchants  AdExchanger Read the full story →

IAB Croatia releases the guidelines “Digital Trends: Opportunity or Hype?” along with a practical tool for assessing trends – media-marketing.com

IAB Croatia releases the guidelines “Digital Trends: Opportunity or Hype?” along with a hands-on tool for assessing...

This Week in Tech: Australia’s social media blackout and Google brings back its glasses – Marketing Week

This Week in Tech: Australia’s social media restrictions and Google brings back its smart glasses  Marketing...

Southfield’s REDICO appoints chief marketing officer – REJournals

REDICO in Southfield appoints new chief marketing officer  REJournals Read the full story →

How Zoom’s ‘SNL’-driven campaign is taking the brand past traditional meetings – Marketing Dive

How Zoom’s ‘SNL’-driven campaign pushes the brand past its meetings roots  Marketing Dive Read the full story →

The Marketing Week Podcast: Behind British Heart Foundation’s record-setting year – Marketing Week

The Marketing Week Podcast: A look inside British Heart Foundation’s record-setting year  Marketing Week Read...

Why Focusing on a Niche Drives Stronger, More Scalable Growth – Advisor Perspectives

How Niche Marketing Drives Stronger, More Scalable Growth  Advisor Perspectives Read the full article →

Wholesale Marketing Forum | Morning Ag Clips

Wholesale Marketing Forum  Morning Ag Clips Read the full article →

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