Your Weekly Dose of Perspective, Ideas, and Inspiration.
Stay on top of what’s shifting across culture, platforms, buyers, and creativity.
By subscribing to Marketing Pro you are agreeing to our Privacy Policy and Terms of Use.
Recent Posts
How to accelerate AI adoption and convert hype into real outcomes
Every generation believes its breakthrough technology will change everything overnight. The computer....
IAB Tech Lab unveils new CTV ad formats and refreshes its programmatic guidelines
The IAB Tech Lab has launched a new CTV Ad Portfolio along with a significant revision to its Guide to...
GA4’s Advertising Snapshot reveals why last-click attribution no longer aligns with AI-driven customer journeys
Many teams still judge channel performance based on last-click results. That once made sense in a...
Missed out on Black Friday game deals? These ones are still LIVE
From Nintendo Switch to PlayStation 5, these titles are perfect for the holiday season.
Continue reading →
How to Prove ROI Without Attribution Tools
How to Prove ROI Without Attribution Tools
How to Prove ROI Without Attribution Tools...
Rep by Clarify
A personal sales assistant designed to help you close more deals...
You're a Brilliant Marketer. You Should Join Us.
AllAdAdvertisingAIBuyer PsychologyCreative & BrandingDeep Dive / StrategyDesignExperientialFrom The WebHiringMarketing NewsMeasurement & AnalyticsMotionSEOState of The IndustryTools & TechWebDev
YouTube’s AI Moderation Under Scrutiny as Channels Are Reinstated via @sejournal, @MattGSouthern
Numerous YouTube creators say their channels were abruptly banned under spam rules, though some accounts have been...Google Confirms Ongoing Smaller Core Updates via @sejournal, @MattGSouthern
Google has revised its core updates documentation, explaining that smaller core updates are now rolled out on a continuous...AI Overviews Have Transformed the Game: How to Select Link Building Services for 2026 via @sejournal, @EditorialLink
Explore the evolving landscape of link building with our guide to choosing trustworthy link building services in 2026 that...EU Investigates Google Over Alleged Unfair Use of Online Content via @sejournal, @martinibuster
Google is under investigation by the EU over whether its AI-related activities and its use of publisher content constitute...Negativity Bias: Why Customers Want to Avoid You (and How to Fix It) via @sejournal, @SequinsNsearch
The psychological dynamics behind negativity bias explain how clickbait grabs attention yet ultimately undermines a...Closing the B2B Trust Gap: Strategies To Win Buyers in 2026 via @sejournal, @alexanderkesler
Build trust early in the purchasing process to earn a spot on buyers’ shortlists. Explore a trust framework that...Evaluating My 2025 Predictions for @sejournal and @Kevin_Indig
Kevin Indig looks back at his 2025 forecasts, evaluating what he got right, where he missed the mark, and the key...