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Recent Posts

Stop Chasing Tactics: Build an “Agent-Ready” Marketing System Before AI Eats Your Edge

The real pattern behind all these headlines Strip away the hype and the headlines are all saying...

Stop Chasing Tactics: Build an “Agent-Ready” Marketing System Before AI Eats Your Edge

The real story behind all these AI, SEO, and media headlines Read those headlines as a single feed...

The New Media Arbitrage: How To Actually Make Money When Platforms Change The Rules Overnight

The pattern nobody wants to admit: platforms are eating your margin Scan those headlines and you...

Amazon Exec Shares What the New Alexa Offers That Rufus Didn’t

Alexa for Shopping is introducing fresh advertising possibilities. Continue reading →

Audio First: How Tonies Is Winning the Fight for Kids’ Attention

Chief experience officer Ginny McCormick examines the ways audio-first technology is transforming...

Stop Chasing Algorithms. Start Marketing to Models.

The shift nobody is naming: you’re not marketing to people first anymore Look at those headlines...

Account Development Manager, Fleet Solutions

Pilot Flying J Dallas, TX Apply Here Company Description Pilot Company is an industry-leading network of...

Claude-Mem

An AI that takes notes on other AI’s work in real-time...

You're a Brilliant Marketer. You Should Join Us.

Amazon wants sellers to provide more accurate and specific handling times

A new policy is designed to encourage sellers to provide more precise delivery estimates on self-fulfilled SKUs, which the...

Torrid turns to post offices, malls to court customers

Earlier this year, the plus-size retailer revived a direct mail campaign that turned out to be very successful at both...

Discount Tire Taps Arnold, Saying It’s Time for Tire Ads to Be Funny

Agency will create a fresh humorous creative platform for the car maintenance retailer Continue reading →

EXCLUSIVE: Criteo Lowers ChatGPT Ad Spend Thresholds, Adds Incentives to Attract Retailer Brands

The ad tech company has reduced its campaign minimums from $50,000 to $10,000 and is rolling out media-match incentives as...

From Muppets to Miracles: How Fox Sports Is Building Buzz for the World Cup

Fox Sports is pulling out all the stops to promote its World Cup coverage. Continue reading →

Overseas Fans Are Staying Away From the World Cup, but Sponsors Remain Unconcerned

A higher-than-anticipated number of international fans are skipping the trip and watching the tournament from home—raising...

Nike Unveils a World Cup Universe That Tears Up Its Own Script

Nike’s six-minute film kicks off 12 weeks of content for its high-stakes World Cup campaign. Continue reading →

Samsung TV Plus Teams Up With Dhar Mann Studios to Debut Its First-Ever Original Series

The partnership highlights the role creators can play in helping FAST platforms move into original programming. Continue...

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