The backlash was almost inevitable. A storied luxury watchmaker teams up with Swatch, releases a vibrant US $400 pocket watch, and collectors instantly raise alarms about brand dilution. Yet the Audemars Piguet x Swatch Royal Pop Collection is far more than a cheaper take on Royal Oak design...
More than 50% of consumers are now at ease having all of their brand interactions mediated by AI, according to research conducted by Gale.
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The retailer plans to offer Walmart+ members early access to deals and is launching a marketing campaign featuring a fictional boy band to generate excitement around the sale.
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Ranger Station, the brand recognized for its unisex fragrances and candles, selected Charleston as the location for its third store by blending customer data insights with in-person market research.
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With the 2026 World Cup heading to North America, brands like Lotto, Ksubi, Nike and Adidas are leaning into football nostalgia, drawing on retro kits, archival sneakers, national team colors and fan-inspired styling.
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