Following the acquisition, Peer39 will add brand safety tools within the walled gardens of Meta and Google, positioning the company to compete more directly with DoubleVerify and IAS.
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McDonald’s has brought together a star-studded lineup of soccer greats from around the world for its most ambitious World Cup campaign to date. In the lead-up to the 2026 FIFA World Cup, this global marketing effort
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Havas is making its move into the music industry with the debut of VOLYUM, a record label designed to link up-and-coming artists with brands, with Virgin Music Group signed on as its distribution partner
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Kraft Heinz North America CMO Todd Kaplan discusses NFL tailgating, TikTok content, and how algorithms are shaping the future of discovery.
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The CEO also offers his perspective on nurturing the next generation of talent and the key priorities marketing leaders should focus on as the industry keeps transforming.
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Over the weekend, numerous social media users said their Instagram accounts were compromised. Many pointed the finger at Meta’s own support chatbot, accusing it of enabling hackers to seize control of their accounts.
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