Warner Music buys AI attribution startup Sureel AI
With this acquisition, WMG intends to more effectively monitor when its artists’ creations are incorporated into AI-generated content or used to train AI models. Continue reading →74% of B2B CMOs report that buyers have become more skeptical of traditional marketing.
LinkedIn research indicates that most B2B CMOs feel they must reconsider the way they connect and interact with their customers. Source Continue reading →This Week in Tech: Siri’s new AI arrives and thumbs are poised
Marketing Week’s weekly summary of technology news affecting the marketing industry: covering everything from AI and martech to regulation and public sentiment. Source Continue reading →Marketing needs real AI results, not just more AI experiments
Marketing teams are facing increasing pressure to demonstrate that AI delivers tangible business outcomes—driving revenue, advancing mission goals, and cutting costs. The initial wave of AI adoption focused on pilots, productivity boosts, and experimenting with new tools. That stage helped organizations get familiar with the emerging technology, but it also introduced a new...How events enable marketers to break through the noise
The overwhelming clutter on digital channels is pushing marketers and their audiences to reconnect through live, in-person events. The post How events are helping marketers cut through the noise appeared first on MarTech. Continue reading →