The World Cup Returns, Yet U.S. Brands Remain Lost in Translation
It’s been 30 years since the U.S. last hosted the World Cup. In that time, the Hispanic population has nearly tripled, and nearly 45 million people in America speak the Continue reading →5 Questions For…CNN’s Clarissa Ward Reporting from the Heart of the Ebola Outbreak
Ward discussed how local funeral customs are making it harder for authorities to fight the outbreak. Continue reading →Marketing Week Awards deadline extended to 10 June
An unmatched panel of senior marketers, both in scale, experience and authority, will select the shortlist and decide the winners for this year’s awards. Source Continue reading →The power of humour and declining influence: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the role humour plays for Nationwide and Paddy Power to marketers’ diminishing influence over the 4Ps, it’s been a busy week. Here is my take. Source Continue reading →Why platform certification doesn’t equal martech transformation
The widening martech delivery gap stems from an ecosystem that treats platform expertise as proof of true transformation capability. Certification has value, but it doesn’t demonstrate that an in-house team or outside partner can redesign processes, fix governance gaps, navigate complex stakeholders, or consistently generate operational value from a platform. Most martech...