The real story hiding in those headlines
Look at the recent stream of industry coverage and a pattern jumps out:
GA4 now tracks “AI Assistant” traffic and adds it as a default channel group.
Guides on “AI chatbot traffic,” “AI agents for SEO,” and “generative engine optimization.”
Pieces on...
The real shift isn’t AI ads. It’s AI audiences.
Most AI talk in marketing is about tools: agents for SEO, AI ad copy, AI video editing, “21 tools to try in 2026.”
Useful, sure. But that’s not the strategic shift.
The real change is where attention and intent are moving:...
The quiet platform shift nobody is budgeting for
Marketers are obsessing over TikTok sales, Instagram posting times, and YouTube tools. Meanwhile, the real platform shift is happening somewhere much less sexy: in how people ask for and receive information.
AI assistants,...
Hollywood AI expert Mark Adams to deliver keynote at Info-Tech LIVE 2026 in Las Vegas, focusing on AI and radical innovation PR Newswire
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Mark Marshall discusses NBCU’s upfront adtech announcements, the Fast and Furious spinoff projects, and why brands are still vying for late night TV audiences.
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