Each week we round up the most important stories and share our perspective on what they mean for you and the wider industry. From how brand partnerships are helping to launch series two of Rivals, to why marketers should look to challengers for lessons on working with influencers, there’s been...
The pattern nobody wants to admit: the ground is gone
Scan those headlines and you see the same story on loop:
Google rewriting search around generative AI and “still SEO.”
TikTok’s ownership drama and “what it means for advertisers.”
Amazon killing its Rufus shopping agent, Meta...
The pattern in all the noise
Read those headlines as a single story, not 80 separate posts, and a clear pattern pops out:
Search is mutating (AI overviews, GEO/AEO, FAQ removals, knowledge graph, chatbot traffic).
Social is fragmenting (TikTok sale risk, YouTube tools, Instagram...
The real pattern in all those headlines: chaos as a service
Read that headline list again and squint a little:
Google’s AI search guides, FAQ removals, knowledge graph changes
TikTok’s ownership drama and “what it means for advertisers”
AI agents for SEO, chatbot traffic, generative...