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Old Navy Names Michael Francis Chief Customer Officer as Turnaround Efforts Continue

Gap Inc. has hired seasoned brand leader Michael Francis as Old Navy’s chief customer officer and as head of marketing shared services for the company. Continue reading →

Ziff Davis Acquires Four Recurrent Ventures Brands, Unveils New Lifestyle Group

The company has purchased Dwell, Domino, Business of Home, and PopSci, continuing its multiyear roll-up strategy even as rivals retreat from the open web. Continue reading →

Advertisers Poured $1 Billion into Criteo in Q1, an 8% Increase from a Year Earlier

Still, Criteo’s growth figures are overshadowed by the impact of two significant client departures. Continue reading →

New Disney CEO Unveils Upcoming AI Upgrades for Disney+

On his first earnings call as CEO, Josh D’Amaro described Disney+ as the company’s “digital centerpiece.” Continue reading →

Fox’s updated message to advertisers links fan passion directly to measurable results

CMO Puja Vohra explains how the streamlined lineup of sports, news and entertainment underpins the new “Turn Passion into Performance” tagline. Continue reading →

Target’s head of digital explains the retailer’s revamped approach to creators

Sarah Travis outlines two fresh initiatives built for the surge in social commerce and discusses frustrations surrounding the phaseout of a previous affiliate program.  Continue reading →

Ethos secures $22.75M from a16z to grow its expert network with voice-based onboarding

Ethos reports that it is adding 35,000 new experts every week Continue reading →

Diageo CEO: We’re posing ‘fundamental questions’ to boost competitiveness

Ensuring Diageo’s brands stay competitive and affordable sits at the heart of Sir Dave Lewis’s strategy to turn the company around. Source Continue reading →

Join Marketing Week to discover how to develop award-winning campaigns

Come along on Tuesday 12 May for an exclusive behind-the-scenes exploration of what makes marketing truly impactful.   Source Continue reading →

Data quality will determine the success or failure of your lead generation strategy

At first glance, B2B lead generation may look much the same, but the data infrastructure supporting it has become more critical than ever. The post Data quality will make or break your lead gen strategy appeared first on MarTech. Continue reading →