The Mondelēz-owned snack bar label is rolling out its first significant creative effort in almost ten years with the “Easy to Love” campaign.
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The CPG giant showcased innovations such as its new protein-rich Kraft Mac & Cheese and a five-year sponsorship agreement with the NFL.
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Braintrust, a startup that provides an “operating system for engineers building AI software,” has informed its customers that attackers gained unauthorized access to one of its Amazon cloud environments, and is urging all customers to rotate their API keys.
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We’re being told that AI has killed emotion in marketing. Just look at what LLMs lean on when they make brand recommendations: it’s overwhelmingly about facts, not feelings. Research by Digital Bloom shows that comparative listicles are by far the most frequently referenced content type for...
Michael Francis, who previously headed marketing at Walmart, Target and Dreamworks, is now stepping into newly established positions at Gap Inc. and its value-focused brand.
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A newly opened Target warehouse in Houston is more than a single facility dedicated to one area. It may signal a broader shift in how the retailer’s supply chain functions across the entire U.S.
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Temu, the platform famous for ultra-cheap trinkets shipped straight from China, now wants shoppers to add frozen ribeye steaks to the same cart as $3 phone cases and $5 dresses.
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