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Amazon wants sellers to provide more accurate and specific handling times

A new policy is designed to encourage sellers to provide more precise delivery estimates on self-fulfilled SKUs, which the company says can help increase sales. Continue reading →

Torrid turns to post offices, malls to court customers

Earlier this year, the plus-size retailer revived a direct mail campaign that turned out to be very successful at both attracting new customers and reengaging former ones. Continue reading →

The coming era of Pride Month marketing

This week on the Modern Retail Podcast, LGBTQ+ marketing specialists Matt Tumminello and Matt Wagner discuss how Pride Month marketing has evolved and how expectations around these campaigns have changed. They contend that “Pride marketing” has now entered a third phase as cultural attitudes...

How to Use AI to Diagnose a Sudden Drop in Leads: Step-by-Step Prompt

A six-step AI diagnostic workflow with ready-to-use prompts that helps you pinpoint exactly what failed in your B2B funnel—and whether the issue is even where you assume it is. TL;DR: Before you run any AI diagnostic prompt, first eliminate tracking errors and normal seasonal fluctuations. A...

Stop Chasing Algorithm Myths: Build an “Answer Engine Ready” Growth System Instead

The real shift: from feeds and SERPs to answer engines Look past the noise about “trending TikTok sounds” and “Domain Rating benchmarks.” There’s a single structural shift running through a lot of recent headlines: Referral traffic is declining for smaller publishers. Google is...

Stop Feeding the Feed: How To Build Demand When Algorithms, Referrals, and AI Answers Turn Off the Tap

The Silent Collapse of “Free” Distribution If you read the headlines closely, there’s one pattern hiding in plain sight: Referral traffic is declining for smaller publishers. Google is testing AI search experiences and answer engines. Social platforms keep tweaking feeds and pushing...

Stop Optimizing for Clicks That Never Come: Operating in the Era of Shrinking Referral Traffic and Answer Engines

The quiet collapse of referral traffic If you look past the AI hype cycle, one signal in the headlines is screaming at operators: distribution is quietly breaking. Smaller publishers are seeing referral traffic fall. Social platforms are tightening feeds and pushing their own...

Stop Chasing Blue Links: How Answer Engines And AI Search Are Quietly Rewriting Your Growth Model

The shift that’s killing your old growth playbook Look past the AI hype cycle for a second and read the pattern in those headlines: Referral traffic is declining for smaller publishers. Google’s core update favors pages that match intent. Answer engines and AI search features are...

Stop Chasing Blue Links: How “Answer Engines” Are Quietly Rewriting Your Growth Model

The real pattern in all these headlines Look past the noise-TikTok songs, LinkedIn feed tweaks, cable ratings-and a single theme jumps out: Distribution is shifting from traffic engines (Google, social feeds sending you clicks) to answer engines (AI search, summaries, creator...

The Answer Engine Era: Why Your Old SEO Playbook Stopped Driving Growth (And What To Do Instead)

The quiet shift that just kneecapped your organic growth Look at those headlines again and a pattern jumps out: Referral traffic is declining for smaller publishers. Google’s core updates are favoring pages that match intent. Answer engines and AI search features are getting...