Google rolls out Search profiles in Google Discover
Google is launching Search profiles in the U.S. for publishers within Google Discover. Search profiles provide publishers with a dedicated landing page that users can tap to view. This page features a large header image, a follow button for the publisher, and a unified space to highlight their...How to Craft LinkedIn Content That Draws In Your Ideal Prospects
Curious how to get in front of the LinkedIn users who are actually ready to buy from you? Want to figure out which LinkedIn post formats generate the most relevant reach and engagement? In this article, you’ll learn a three-stage LinkedIn content funnel framework, along with the exact post types...Why marketers need to redefine loyalty as AI transforms consumer relationships
According to new research from Gale, more than half of consumers are now at ease having all of their brand interactions filtered through AI. Continue reading →Violife cuts through myths about dairy-free cheese with a new social media series
The brand’s “Undairy the Craving” campaign seeks to challenge and overturn common assumptions about the flavor and quality of vegan cheese products. Continue reading →Meta launches a new AI assistant for creators on Facebook
Instead of digging through charts and dashboards to figure out how their content is doing, creators can now rely on the new AI assistant to quickly answer questions such as “When is the best time to post?” and “What are people saying in my comments?” Continue reading →“United around a shared vision”: How Motorway rallied the whole business to achieve record-breaking awareness
A year after introducing its brand platform, Motorway reports “significant” gains in both awareness and trust. The initiative has also shifted internal perceptions, positioning marketing as a “cross-business discipline” within the company. Source Continue reading →Why Royal London is shifting its positioning to convert ‘record brand love’ into real action
Emphasising more strongly that it is owned by its customers, financial mutual Royal London is seeking to refresh and develop its brand, while still retaining its much-loved brand elements. Source Continue reading →
Visual Strategy Equals Sales Strategy
Visual communication has become one of the main ways buyers assess credibility, grasp value, compare alternatives, and decide whether a brand is worth their time. In a marketplace overflowing with promises, strong visual assets make value feel concrete. They lower uncertainty. They demonstrate...
The most popular iPad has dropped back to its all-time low price just in time for Prime Day
The 128GB Wi‑Fi-only version has dropped in price from $349 to $299. Continue reading →