We’re in one of the most fragmented eras in media and culture, and as a result, people are coming back to in‑person experiences with greater intensity, feeling, and urgency
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After reaching its first-half revenue targets ahead of schedule, the publisher is restarting the growth of its local program, with OpenAI helping to cover the costs.
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Two and a half years ago, I published an article on Search Engine Land arguing that retrieval-augmented generation (RAG) represented the future of search. In that piece, I said RAG wasn’t Google’s knee-jerk response to ChatGPT, but rather the architecture they’d been assembling since the REALM...
In paid social, creative testing has largely turned into a volume race, but simply pumping out more ads doesn’t guarantee better results. When accounts are cluttered with small, incremental variations, budgets get spread too thin, learning phases drag out, and it becomes harder to draw clear...
The wine maker is capitalizing on book club buzz with a lineup of giveaways created in collaboration with Knopf Doubleday Publishing Group.
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From Kraft Heinz’s marketing returns to Netflix’s growing ad lineup and the current level of AI preparedness, here are several key figures that marketers might have overlooked.
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