Sesame, the conversational AI startup founded by the creators of Oculus, debuts its iOS app
Sesame’s new iOS app introduces its conversational AI agents to everyday users, enabling more fluid, back-and-forth exchanges that aim to feel less like standard chatbots and more like a real conversation with a person. Continue reading →If you’re aiming to grow, start behaving as though you’re already a few sizes bigger.
Marketers shouldn’t let the scale of their brand hold them back – projecting a larger presence is a strong signal that your brand is serious and ready to compete. Source Continue reading →Three out of four CMOs are struggling with an AI skills shortage
Senior leaders are already worried about AI, data and analytics skills shortages, as they also manage the effects of artificial intelligence on team structures and agency budgets. Source Continue reading →Using B2B PR to influence AI-driven recommendations
B2B brands are discovering that simply appearing in AI-generated answers is only one piece of the puzzle. AI tools also influence how vendors are described, compared, and recommended throughout the buying journey. This nuance is critical because more software buyers now consult AI tools before...Google introduces AI-powered shopping insights in Merchant Center
Google is introducing new AI-driven performance insights in Merchant Center, giving retailers a more detailed understanding of how their products show up in AI-powered shopping experiences. These new reports are designed for advertisers who want clearer visibility into how their products appear...How to use Google Analytics 4 to measure your social media performance
Curious about what your social media activity is really achieving? Google Analytics 4 (GA4) can show you. If you’re ready to upgrade your reporting, use this beginner-friendly guide to get started with GA4. Key takeawaysGoogle Analytics 4 (GA4) is an analytics tool that measures traffic, user...How to Check Whether Competitors Are Showing Up in Your Customers’ ChatGPT Responses via @sejournal, @trendos_com
Discover a hands-on method for identifying which companies are advertising within ChatGPT responses. Gain real-time insight into your competitors’ tactics. The post How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers originally appeared on Search Engine Journal....Preferred Sources Expand, Gmail Brand Lift, and Pichai’s Take on AI Overviews via @sejournal and @MattGSouthern
Google extends Preferred Sources into AI Overviews and AI Mode, iPullRank evaluates how much Gmail influences brand visibility in AI Mode, and fresh ad formats roll out. The post Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews first appeared on Search Engine Journal. Continue...
Brand Needs A Simulator Immediately
Most mid-market leaders are not lacking in ideas. What they lack is confidence. They face growth initiatives to assess, pricing pressure to navigate, customers to reassure, sales teams to enable, and an AI-shaped future arriving faster than their organizations can absorb. The debate is no longer...