The retailers are pouring resources into attracting beauty shoppers from specialty stores, experimenting with different staffing approaches and reshaping their merchandising mix.
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The pattern everyone’s dancing around
Look across those headlines and you see the same story told 20 different ways:
AI Overviews reshaping search behavior
“Machine-first architecture” for websites
Agent-to-agent marketing, portable AI workflows, API-built command centers
Google I/O...
The real story in these headlines: AI is forcing ops discipline
Read those headlines as a single narrative and a pattern jumps out:
AI agents building and running campaigns (Agent A, agent-to-agent marketing, portable AI workflows).
Search and social becoming machine-first surfaces...
The pattern in the headlines you’re probably ignoring
Read those headlines together and a clear pattern emerges:
AI Overviews are changing user behavior and SEO.
“Machine-first architecture” is suddenly a thing.
Agent-to-agent marketing, AI workflows, and portable agents are moving...
From audience reach to return on investment, advertising executives from Netflix, Disney, Fox, and others share the key challenges marketers are grappling with this upfront season.
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ADWEEK interviewed Ben & Jerry’s co-founder Ben Cohen about his activism, his commitment to the brand’s mission, and why maintaining independence matters.
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