Rising demand for fractional CMOs ‘fueled more by expertise than by cost’
New research shows the fractional CMO model is steadily gaining traction, largely due to capability gaps in growing businesses. Source Continue reading →This Week in Tech: AI’s price tag and Uber’s token troubles
Marketing Week’s weekly summary of technology stories affecting the marketing industry: covering everything from AI and martech to regulation and public sentiment. Source Continue reading →The five biggest myths about marketing leverage
Marketing exists to create forward motion — from disinterest to curiosity, from curiosity to confidence, from confidence to action, and ideally, to evangelism. Leverage is what allows you to generate that motion. I first began thinking seriously about leverage during a graduate school...AI can’t fix a dysfunctional organization
Many marketers missed the early chance to rethink their organizational structures before rolling out AI tools. As a result, they’re now operating at the shifting crossroads of AI, data, and contemporary marketing strategy. In this episode of Conversations with MarTech, Ryan Warren, chief...
Buffer’s API is Now Open for Developers
Buffer's API has arrived, which means you can now link Buffer with the tools you already rely on and create new, more powerful workflows. Our new public API enables you to publish, schedule, and manage your social media presence directly from where you already work — whether that's a...