Essentia rolls out boundary-breaking campaign nationwide for the summer season
Following its debut in New York last year, “Change the Equation” is rolling out more broadly with a 90-second brand film and a collaboration with a soccer star. Continue reading →How Burberry ‘sparked renewed desire’ during a difficult moment for the luxury sector
Burberry has been pursuing its brand transformation strategy for almost two years now, but what progress has the luxury fashion label made to date? Source Continue reading →Marketing’s blind spots, AI-powered reviews, and product trials: 5 standout stats to kick off your week
We equip you with the key stats you need to take on the week ahead. Source Continue reading →AI can expand B2B sales efforts, but genuine trust can only be created by people
Every sales and marketing leader should be asking: What kind of selling relationship are we running on — and does it put people or machines first? This goes far beyond which CRM you’ve implemented, which cadence tool you rely on, or which AI platform you’re testing. It’s fundamentally about how...
Meet the Marketer Who Created Two Companion Apps Using Buffer's API
Ben Campbell is a marketer who has built two Buffer-powered apps from the ground up, both based on real-world social media workflows. Beyond marketing, he calls himself an "advanced vibe-coder": he spent two years at a coding school, learned enough to navigate file structures and make...
How to Publish to Social Media Using Claude
I do most of my brainstorming and first drafts in Claude. It's where I sketch out the angle for a LinkedIn post, unpack a half-formed idea I had on a walk, or turn a few screenshots, a quote from Apple Notes, and a half-finished Canva design into something I'd actually be proud to...Content moderation handbook: Strategies, resources, and common questions
In a landscape crowded with bots, trolls, and scams, social media content moderation keeps your brand’s social channels (and their comment sections) safe, welcoming, and enjoyable. Key takeawaysContent moderation is how you shield your brand, your customers, and your team from the worst corners...
7 ways junior designers can become great
If landing a junior position feels tough, consider taking these practical steps instead. Continue reading →