Over the past two years, the retailer has worked to streamline its product assortment as part of a more disciplined approach to inventory management.
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CFO John David Rainey said any potential recoveries would be used to help cut prices, easing the impact of rising fuel costs on consumers.
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Custom rug company Ernesta and pet-tracking startup Tractive are each working to grow their customer bases amid broader macroeconomic uncertainty. During the Lead Summit in New York City, representatives from both brands discussed how they developed their marketing strategies and how they strike...
Athleisure brands such as FP Movement, Outdoor Voices and Vuori are rolling out dedicated gear tailored to sports like skiing and surfing.
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Google Ads forecasting means estimating how your campaigns will perform in the future—covering spend, clicks, conversions, CPA, and ROAS—using past account data, upcoming budget and bid changes, plus known seasonal patterns. By 2026, three approaches handle nearly every practical forecasting...
The real shift: you’re not marketing to people first anymore
Scan those headlines and a pattern jumps out: AI search, AI overviews, agentic workflows, “what makes a brand machine-readable,” OpenAI’s Ads Manager, Google’s biggest search update in 25 years.
Underneath the noise...
The shift nobody is naming clearly enough
Everyone is talking about AI agents, AI lead gen, AI search, AI workflows, AI everything.
Underneath the noise, one structural shift actually matters to CMOs and media buyers:
your brand is no longer primarily selling to humans...
The real shift: from marketing to machine-readable assets
Look past the hype about “agents,” “AI mode,” and “AI overviews.” The pattern in all those headlines is simpler and more dangerous:
Your brand is no longer just communicating with humans. It’s being interpreted,...