A man was taken into custody after slipping into a New York subway station through an emergency gate without paying. During a pat-down, officers discovered he was unlawfully carrying a loaded firearm. At another station, police arrested a different man for fare evasion and found he had 38 decks...
The real shift isn’t AI tools. It’s that your brand is becoming an API.
Look past the hype cycle and the headlines cluster around the same thing:
AI search and “machine-readable brands” (Search Engine Land, Marketing Week, Stratechery).
Agentic workflows and AI-powered lead gen...
The real shift isn’t AI ads. It’s machine-readable brands.
Most of the headlines you’re seeing fall into three buckets:
AI tools for content, media, and lead gen
Search and social platforms rebuilding their experiences around AI
Executives quietly admitting they’re hiring “AI...
The real shift: you’re no longer marketing to people first
Scan those headlines and a pattern jumps out: AI search, agentic workflows, AI-powered lead gen, “machine-readable brands,” OpenAI Ads, Google’s AI overhauls, AI writing tools, AI trust problems.
The industry is...