TBWAChiatDay refreshes the brand’s signature, uneasy “magic” from its long-running “Taste the Rainbow” platform, opting to film everything in-camera with no CGI or AI.
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A bespoke animated ad and a special-edition condiment modeled after Goomi, the movie’s villain, serve as the centerpiece of the multichannel campaign.
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Spotify has teamed up with Universal Music Group to allow Premium users to generate AI-powered song covers and remixes, with participating artists earning a portion of the resulting revenue.
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As Google rolls out major AI-driven updates to its search box, marketers are being advised to “stop viewing this purely as an SEO issue” and instead prioritize creating brands that are both distinctive and trusted. Source
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Over the last eight years, Burger King UK has undergone a major Whopper-sized transformation, driven by consistency, bold creativity and a strong partnership between its CEO and CMO. Source
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Intuit’s announcement this week that it will eliminate about 3,000 positions — roughly 17% of its global staff — sent shockwaves through the tech sector. For the 11 million businesses that depend on Mailchimp for email marketing, however, the core issue is more direct: Should they stick...
Creative wins the awards, media brings in the money, but metadata is what makes AI marketing actually function. Today, metadata already serves as the core currency of organic search. When I say metadata, I’m talking about everything from schema markup and product-feed attributes to image...
Google rolled out its May core update, unveiled an AI-centered redesign of Search at I/O, shared its initial AI Mode usage statistics, and offered conflicting guidance regarding llms.txt. The post Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse first appeared on Search Engine...