Nike and Adidas are bringing their rivalry to the World Cup stage. Which brand will come out on top?
Both brands find themselves at a pivotal moment, with their flagship campaigns highlighting soccer credibility alongside the sport’s biggest stars and other pop culture icons. Continue reading →Gartner: Marketing budgets for customer acquisition surge in the race to adopt AI
AI readiness may be lagging as organizations stay fixated on short-term optimization and immediate outcomes. Continue reading →More than 80% of AI pilot projects are being financed by cutting into existing marketing budgets
Marketers are struggling to justify additional budget for AI initiatives – and as a result, they’re reinforcing the idea that marketing can achieve more with fewer resources. Source Continue reading →‘Answerable to no one’: Why The Guardian brought back its ‘Points of View’ ad four decades on
Forty years after launching its original ‘Points of View’ campaign, The Guardian’s marketing chief and chief revenue officer reflect on the impact of its revival, now part of ‘The Whole Picture’—a global brand platform created to highlight the publication’s independence...
Employee Ownership Is Not the Same as a Culture Strategy
In many employee-owned businesses, there comes a point when the narrative feels finished: “We are employee-owned.” It’s a compelling declaration. It conveys commitment. It implies accountability. It signals to customers, partners, and potential hires that the people inside the organization have...
How a filmmaker used AI to finally bring a “unmakeable” 10-year-old movie concept to life
Discover how Catacombs came to life through 3,229 AI generations, 242 hours of work, and a single filmmaker. Continue reading →