From The Web

Nike and Adidas are bringing their rivalry to the World Cup stage. Which brand will come out on top?

Both brands find themselves at a pivotal moment, with their flagship campaigns highlighting their soccer credentials alongside the sport’s biggest stars and other pop culture icons. Continue reading →

Here are the Cable News Ratings for May 2026

Fox News remained the most-watched cable network in total viewers, despite month-to-month declines. Continue reading →

The Independent Names Chris Anthony Its President of North American Operations

The former Gallery Media Group executive plans to expand lifestyle verticals, events, and creator-led journalism at the digital news brand. Continue reading →

Why the time is now for experiential marketing — and how to get it right

Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains. Continue reading →

Fox One pitches itself as home of World Cup viewing for obsessive fans

The DTC service looks to break through in streaming with a campaign that plays up the absurd lengths fans will go to watch the tournament. Continue reading →

GEO, creator content, brand values: 5 interesting stats to start your week

We arm you with all the stats you need to tackle the week ahead. Source Continue reading →

Former Saga customer chief joins British Red Cross

Stuart Beamish will oversee the British Red Cross’s fundraising and marketing activity, having previously held senior roles at Saga, Barclaycard and British Airways. Source Continue reading →

How AI is turning lead scoring into a decision engine

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Beyond content generation, how can AI be integrated into the lead scoring workflow...

Stop treating search and video as separate teams

The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being...