It’s been 30 years since the U.S. last hosted the World Cup. In that time, the Hispanic population has nearly tripled, and nearly 45 million people in America speak the
Continue reading →
An unmatched panel of senior marketers, both in scale, experience and authority, will select the shortlist and decide the winners for this year’s awards. Source
Continue reading →
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the role humour plays for Nationwide and Paddy Power to marketers’ diminishing influence over the 4Ps, it’s been a busy week. Here is my take. Source
Continue reading →
The widening martech delivery gap stems from an ecosystem that treats platform expertise as proof of true transformation capability. Certification has value, but it doesn’t demonstrate that an in-house team or outside partner can redesign processes, fix governance gaps, navigate complex...