You have more data than ever before, yet getting a straightforward answer can feel impossible. Your data is buried in dashboards you can’t actually interrogate and in reports that are already stale by the time they’re shared. You’re investing in analytics platforms that most of...
I spent years building dashboards that almost no one actually used. Not because they were poorly made—they were solid. Clean charts, live data, all the KPIs leadership insisted they needed. But here’s what I eventually realized: the real issue was never the dashboard itself. The issue is that...
Your data team is underwater. Around 80% of their time disappears into repetitive reporting, leaving only 20% for real, strategic analysis. You brought them on as analysts, yet they’re effectively stuck as report generators. Every Monday looks identical: pull the metrics, refresh the...
Picture asking your AI assistant: “What were our best-selling products last quarter, and which sales rep closed the highest number of deals?” Instead of a vague response or a suggestion to open your dashboard, the AI instantly pulls precise figures from your company’s own data...
The Model Context Protocol (MCP) is forcing enterprise data leaders to make a pivotal choice. As the emerging standard for linking AI agents to business data, MCP has driven major BI vendors to launch their own server implementations. Yet the underlying architecture of these servers reflects...
The Model Context Protocol (MCP) is driving a fundamental shift in how business intelligence is conceived. As AI agents increasingly become the main consumers of business data, BI vendors are scrambling to open up their platforms. Google’s response for its Looker platform is, at first glance,...
The Model Context Protocol (MCP) is transforming how companies approach business intelligence. It defines the technical standard for a new generation of generative BI tools that let you converse with your data. At the center of this shift is the MCP server—the key layer that links AI models...
If activation feels vague or muddled at your company, you’re in good company. Rodrigo Fernandez has seen the same pattern play out in hundreds of SaaS organizations: growth teams are told to “improve activation,” but nobody truly owns what activation is, how it’s defined, or how it’s...
2025 was one of our biggest years yet. We introduced powerful new capabilities that make it easier for anyone on your team to access the data they need, uncover insights, and share insights across the business —so decisions can happen faster and with more confidence. Here are this year’s...
How can you accurately track AI search traffic? AI answer engines are quickly becoming a standard step in B2B research. Instead of browsing through ten blue links, buyers now pose a single, nuanced question to ChatGPT, Gemini, Perplexity, or Google AI Overviews — and receive one consolidated...