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Recent Posts
From Search Results to System Prompts: How to Make Your Brand Machine-Readable in the AI Era
The real shift: you’re no longer marketing to people first
Look at the headlines: AI lead gen,...
Machine-Readable Brands: The New Moat in an AI-First Ad Market
The shift nobody owns yet: from brand-safe to machine-readable
The headlines are all screaming...
From Search To Systems: How “Machine-Readable Brands” Will Actually Buy Media In The AI Era
The real shift isn’t AI tools. It’s that your brand is becoming an API.
Look past the hype cycle...
Amazon Exec Shares What the New Alexa Offers That Rufus Didn’t
Alexa for Shopping is introducing fresh advertising possibilities.
Continue reading →
Audio First: How Tonies Is Winning the Fight for Kids’ Attention
Chief experience officer Ginny McCormick examines the ways audio-first technology is transforming...
The Simplicity Playbook for Q1 Campaigns
Frame Q1 as a Reset Opportunity
As we enter the first quarter of a new year, it’s a prime time for...
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Google Ask Maps Updates – How They Impact Your Business Profile via @sejournal, @MattGSouthern
Google’s Ask Maps transforms local search by requiring complete business profiles to answer complex queries with...Keyword research for AEO: A guide for winning answer engine traffic in 2026
Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and...Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc
Google added a new help document to its search developer documentation named Google Search’s guidance on using...
What ChatGPT Ads data reveals about your competitors by Adthena
Here’s something worth sitting with for a moment. Your competitors are running ads on ChatGPT. You can’t see...
Wait, fans actually like the new Ghostbusters logo?
The Netflix series feels like perfect monstrous retro nostalgia. Continue reading →