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Recent Posts

Stop Chasing Channels. Start Building “Search Everywhere” Visibility Systems.

The real shift: from “rank on Google” to “be findable everywhere” Look at those headlines again and...

Stop Chasing Channels. Start Designing for the Zero-Click, AI-Mediated Customer Journey.

The real shift isn’t AI. It’s losing the click. Look past the shiny objects in those headlines: AI...

Stop Chasing Channels, Start Designing Systems: Content Engineering for the “Search Everywhere” Era

The real shift isn’t AI or Shorts. It’s that your marketing is now a system, not a calendar. Scan...

YouTube Introduces In-App Sharing and Messaging in the U.S. via @sejournal, @MattGSouthern

YouTube is rolling out in-app video sharing and messaging to eligible adults across additional markets,...

How to get your website indexed in ChatGPT [2026]

If you’re trying to figure out how to get your website indexed by ChatGPT, I’ll walk you through it....
Why Most Marketing Fails Before the First Dollar Is Spent

Why Most Marketing Fails Before the First Dollar Is Spent

Why Most Marketing Fails Before the First Dollar Is Spent After years of watching teams waste time, money,...

Implementation Manager

Capstone Logistics, LLC Dallas, TX Apply Here Shift: Compensation: $100,000 – $110,000...

Kortex

Manage, import, and export your NotebookLM sources in a single click...

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The power of humour and declining influence: Your Marketing Week

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From...

Why platform certification doesn’t equal martech transformation

The widening martech delivery gap stems from an ecosystem that treats platform expertise as proof of true transformation...
Brands want to both step out and stay hidden during Pride Month

Brands want to both step out and stay hidden during Pride Month

It’s Pride Month, and we’re seeing Schrodinger’s marketing, as brands try to be both in and out of the closet with their...

Google Lets Sites Opt Out of AI Search, But Withholds the Data Needed to Use It via @sejournal, @MattGSouthern

Google is beginning to let websites opt out of AI search, but the click data needed to make that decision isn’t...

Your Next AI Visitor Will Know Who Sent It via @sejournal, @slobodanmanic

Is your page contributing something an AI agent can’t already get from the user’s own data? Here’s how...

Google updates rules on sensitive audience targeting for Demand Gen campaigns

Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand...

Microsoft expands Audience Ads eligibility for cryptocurrency exchanges

Microsoft is opening more premium ad inventory to cryptocurrency advertisers while maintaining existing compliance...

Campaign Trail: Coca-Cola experiences a whirlwind of World Cup highs and lows

Developed by WPP Open X, “No Better Feeling” amplifies the intensity of one pivotal on-field moment, serving...

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