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DNA&STONE Targets Sex Trafficking in the Lead-Up to the World Cup

With sex trafficking projected to surge during the tournament, DNA&Stone is spotlighting the problem through powerful real-life testimonials. Continue reading →

Amazon Exec Shares What the New Alexa Offers That Rufus Didn’t

Alexa for Shopping is introducing fresh advertising possibilities. Continue reading →

Audio First: How Tonies Is Winning the Fight for Kids’ Attention

Chief experience officer Ginny McCormick examines the ways audio-first technology is transforming storytelling and children’s playtime. Continue reading →

How to compute engagement rate: 2026 formulas & benchmarks

Key takeawaysEngagement rate shows how many people actively interact with your social content compared to your reach, impressions, or follower count. It covers actions such as likes, comments, shares, saves, poll responses, messages, and clicks, but excludes passive views. The most widely used formula is engagement rate by reach (ERR): total engagements divided by reach,...

Leveraging AI to Protect and Strengthen Your Brand

Key Takeaways AI-generated responses have collapsed brand discovery into a single instant. One AI-written summary can now function as a customer’s entire first impression. These systems draw on a broad mix of sources—forums, review platforms, old articles, and more—not just your official channels. What shows up most often in the data is what AI tends to...